A Northeast-based company, Impulse Empower showcased their ethical and eco-friendly Eri silk at the three events, Texworld Paris, Avantex, and Apparel Sourcing, held concurrently from July 1 to 3, held at Paris Porte de Versailles.
The events granted visitors with an opportunity to interact with HusnaraKharbhih, Brand Ambassador, Impulse Empower and explore the beauty and sustainability of organic, non-violent, and naturally dyed silk, which supports the eight Northeastern states of India.
Participants from around the world experienced the unique qualities of Eri silk, known for keeping wearers cool in summer and warm in winter.
For the past 17 years, Impulse Empower has highlighted the intersection of tradition and sustainability in fashion on a global stage, offering visitors the chance to engage with high-quality, eco-friendly textiles and join a movement towards more responsible fashion choices.
The North Eastern Handicrafts and Handlooms Development Corporation (NEHHDC) hadmobilised 14 entrepreneurs from the Northeast Region (NER) to participate in Texworld Paris 2024.
Undertaken by the Ministry of Development of North Eastern Region (MoDONER), this initiative aimed to promote indigenous silks and textiles from the NER by introducing sustainable offerings to the European market and boosting exports.
The representation of handicrafts and handlooms on the international stage helped promote Northeast regional craftsmanship and sustainability.
