"Countdown has begun for Asia’s leading trade event for the home textiles industry, Intertextile Shanghai Home Textiles-Autumn 2016 edition that opens tomorrow August 24th till August 27th at the Shanghai National Exhibition and Convention Centre. The four day event is a reflection of a booming international home textiles market and the increasing opportunities waiting to be tapped across countries."
Countdown has begun for Asia’s leading trade event for the home textiles industry, Intertextile Shanghai Home Textiles-Autumn 2016 edition that opens tomorrow August 24th till August 27th at the Shanghai National Exhibition and Convention Centre. The four day event is a reflection of a booming international home textiles market and the increasing opportunities waiting to be tapped across countries. The positive feedback of last year’s event has prompted the organizer to make it a found day-long event this year with participation of global brands from different regions under the same roof. “Given the relatively robust conditions in the domestic home textiles sector as well as steady demand for overseas brands, we expect that this year’s fair will be another success,” says Wendy Wen, Senior General Manager of Messe Frankfurt (HK) and goes on to add “The strong international nature of the fair shows that overseas brands are still seeking out opportunities in China and Asia, and that Intertextile Shanghai is their preferred platform to do so.”
Global exhibitors under one roof
Spread over 160,000 sq. mt. and six halls at the National Exhibition and Convention Center, the fair will feature around 1,150 exhibitors from 30 countries. The international exhibitors will be highlighted in a separate hall. A number of exhibitors representing over 30 brands such as Armonia di Interni, Boeme, Designers Guild, La CanTouch and Zimmer + Rohde along with exhibitors promoting products in the Whole-Home concept will be featured in a hall together for the convenience of the visitors. In Hall 4.1, seven countries viz, Belgium, India, Morocco, Pakistan, Portugal, Taiwan and Turkey will be featured. Some of the leading suppliers participating this year include upholstery brands Ateja, Celesta, Culp and Enzo Degli Angiuoni, Advansa, Brinkhaus and Cotton Council International, design studios like Antoinette et Freddy, Atelier Mineeda and Cosmo Kumagaias etc. The exhibition will also feature companies specialising in digital printing such as Atexco, d.gen, DIGITEX and Epson. Apart from the international exhibitors, four Chinese regional pavilions will have the country’s leading home textile brands.
Knowledge sharing through special
Insightful design and trend forecasting programs, product demonstrations and seminars are lined up as well. This year’s program includes three parts: Trend Area, Trend Concept Exhibition and Forum Space. The intention is to provide participants with the latest design and trend direction. While Trend Area will be designed by a Nelly RodiTM Agency, the internationally renowned specialists on consumer lifestyle demand, almost 11 famous Chinese designers will utilised the products of six renowned editor brands to interpret the trend theme ’Far Away’ in the Trend Concept Exhibition. Also, a series of seminars will be held in the Forum Space, with designers and trend experts sharing their views on interior decorations, market trends and the latest technology.
Apart from the Inter Design program, this year Messe Frankfurt has also cooperated with Lenzing to feature eco-friendly home textile products in the Green Zone. A number of Lenzing’s partner mills will showcase their green products including mattresses, bed linen, duvets, towels and carpets which focus on the TENCEL® fibre. There will also be seminars in the digital printing seminar area in which industry players share the latest industry updates and market information.
Inter textile Shanghai Home Textiles-Autumn edition is organised by Messe Frankfurt (HK), the Sub-Council of Textile Industry, CCPIT; and the China Home Textile Association (CHTA).
