Global denim giant Isko is branching out with the launch of Casual Line, a new fabric collection that ventures beyond its denim roots. This move aims to attract new customers and offer sustainable, casual-chic options.
The collection utilises a patented woven technology featuring recycled polyester and FSC viscose, making it entirely cotton-free and eco-friendly. It, adheres to the CTRL+Z initiative, using recycled and regenerated fibers.
Going beyond traditional denim weaves and constructions, the collection offers 45 different fabrics in various colors, rigid and stretch variants, for a total of 80 styles.
Offering comfortable alternatives to chinos and sweatshirt-like denim materials,
Casual Line aims to attract a different consumer segment. The new range will be officially unveiled at Premiere Vision in Paris from February 6-8, 2024.
This move signifies Isko's commitment to innovation and sustainability while expanding its reach beyond the denim market. With its focus on eco-friendly materials and diverse styles, Casual Line has the potential to appeal to a wider audience seeking comfortable and stylish casual wear.
