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Italdenim keeps its date with Kingpins Amsterdam with Pure Denim

Italian premium denim manufacturer Italdenim participated in the latest edition of Kingpins Amsterdam through a new company founded in December 2016, Pure Denim. And Gigi Caccia, Co-owner of Italdenim and Pure Denim along with Ilaria explains they strongly believe in the importance of sustainable denim production. He further explains in the last few years the company had to fight against aggressive low-price competitors and indebtedness caused by strong investment in adequate machinery following new sustainable productive standards.

The Caccia brothers want to rescue Italdenim, the company that continues producing denim for their group. Their aim is to once again touch their yearly target of making 8 million meter denim. Caccia further adds the company believes in the importance of sustainable production. During Kingpins, they showcased a completely new denim collection produced as per new smart and environmentally-friendly techniques.

Among the new environmentally-friendly products offered by the new company, was ‘Smart Denim’, a light gray denim that employs an innovative dyeing technique that uses only recycled graphite combined with Kitosan yarn, a bio-based finishing substance derived from crustaceous skin, that requires nor water nor chemicals when finishing denim.

The graphite-based dyeing technique was developed by WRAD a company co-founded by Matteo Ward, visionary entrepreneur sensitive to sustainable issues and involved in recycling graphite remains from industrial use in partnership with Perpetua, a pencil brand that is 100 per cent made with recycled graphite.

Gigi Caccia further said they believe recycling graphite for dyeing denim, like every new eco-friendly denim technology is the beginning of a new revolution in this market one can compare it to the birth of electric car in the car industry.

 
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