Itema Italy hosted a Denim Day. The day was dedicated to trends and challenges throughout the denim sector, with a special focus on how to meet sustainable perspectives by presenting and introducing new business models and innovations. The event provided an unique opportunity to share ideas, experiences and best practices. It represented an exclusive and rare occasion for the industry to enter into a fertile and sparkling debate involving all actors of the denim supply chain. The event shed light on the most recent green innovations through a market and customer-oriented approach. The whole supply chain was the center of a lively debate which highlighted the connections between ethics and business, the most recent product and process innovations, key technologies, as well as a survey of digitalisation in the value chain for the textile sector.

The event also highlighted the most recent rapier, airjet and projectile weaving innovations designed and developed by Itema exclusively for denim fabrics. Innovations presented by Itema, tailored and customized for denim production, attracted great interest from denim mills delegates attending the event, impressed by the considerable cost-saving, user-friendliness and unparalleled innovative content of the Itema looms.

Itema is a provider of advanced weaving solutions, including weaving machines, spare parts and integrated services.