Kering has formed a strategic partnership with 0-93 Lab, a non-profit cultural initiative, to bridge the gap between young creatives in Greater Paris and the luxury industry. Founded by designer Bastien J Laurent in 2019, 0-93 Lab seeks to make fashion design and visual arts more accessible to youth, offering free workshops and events to inspire and empower the next generation of creatives in Aulnay-sous-Bois and surrounding cities.

Thanks to Kering's support, 0-93 Lab will soon unveil a new 325 square meter creative space, fully equipped for practices like sewing, dyeing, screen printing, embroidery, photography, and filmmaking. Located in Aulnay-sous-Bois’ Cité des 3000 district, this inclusive venue will introduce local youth to the fashion industry, prepare them for art and design schools, and support their personal and professional creative journeys.

This partnership has already made an impact, with Kering leaders mentoring young creatives during a six-month program. Additionally, in July 2024, participants worked with Balenciaga fabrics to create costumes for Apaches, a ballet performed at the Opéra de Paris. Looking ahead, 2025 will bring a new initiative: a workshop program directly connecting Balenciaga’s creative teams with 0-93 Lab's young talents.

Bastien J Laurent, Co-founder and Artistic Director of 0-93 Lab, highlighted how Kering’s involvement helps new generations of talent shape France’s creative industries. BéatriceLazat, Chief People Officer at Kering, added that this partnership reinforces their commitment to mentorship and preserving craftsmanship in the luxury industry.