Amsterdam-based Kingpins has ended its first ever China city tour. Happy with its first visit that the company is making plans to return to the country. Starting with a show in Guangzhou on September 19, the Kingpins tour traveled to Hangzhou on September 21 and finished in Zhengzhou on September 23. More than 224 companies and 607 buyers attended and shopped at the shows. Based on the success of the tour, Kingpins announced it will return to China next September with bigger shows and more segments in Guangzhou, Xiamen and Hangzhou. It will tour the country from September 18 to 22, 2017.
Kingpins’ concept for the inaugural tour combined global perspective with intimate and beautiful settings which the show reported went off well with the Chinese brands, designers and manufacturers. Attendees include: Able Jeans, Adwin, C&A, Wrangler, Zara, Trendy Group, Bossini, Lilanz, Essay and Etam.
Global trend expert Amy Leverton was in tow with Kingpins’ team during the China City Tour to present her denim trend overview of the Chinese market. Leverton’s presentation was the first time such high-level denim research was created exclusively to meet the needs of the Chinese market.
