The lace fabric industry is a classic niche market, somewhat isolated from macroeconomic factors and even apparel industry issues. But lace manufacturers, especially in the US, are still impacted by fashion trends and shifts in retail and consumer behavior. They’re also focused on flexible, timely delivery, with an eye toward sustainable production practices said lace manufacturers, exhibiting at Premiere Vision New York recently.
People have wedding and special occasions no matter the conditions. But that doesn’t mean that the lace business isn’t affected by market conditions. For one, consumers are buying more direct-to-market. This has led the lace sector to have more in-stock availability and shipping capabilities. Changes in traditional store channels can mean dealing with price pressures or the loss of distribution channels.
Delicate, lightweight lace with sparkle effects and floral designs are driving the business. But antique lace with patterns inspired by 18th century styles are also getting attention, done in fresh subdued colors like muted navy, khaki and light gray. Novelty looks are also important, such nautical motifs, raised dot and floral overlay laces, abstracts and lightly glittered patterns.
The traditional lace market has expanded beyond special occasion dresses and lingerie into areas such as daytime apparel, where it’s used as trim. Novelty laces are strong, often mixed with mesh.