At the World Cotton Day 2024 celebrations, co-hosted by the Ministry of Textiles, Confederation of Indian Textile Industries (CITI), Cotton Corporation of India (CCI) and other leading industry organisations signed MoUs with Sunil Patwari, Chairman, The Cotton Textiles Export Promotion Council (TEXPROCIL) to help elevate Kasturi Cotton Bharat, India’s premium cotton brand, across the cotton value chain—from sustainable farming to textile manufacturing and brand adoption.
One of the most pivotal MoUs signed during the occasion was between Rakesh Mehra, Chairman, CITI and TEXPROCIL to promote awareness and enhance the quality of Indian cotton, ensuring farmers benefit from the Kasturi Cotton mark. Through this MoU, CITI plans to optimise cotton production across hectare under the CITI-CDRA Sustainability Program.
Jyoti Kapoor, Country Director – India, Better Cotton Initiative also signed an MoU to support sustainably sourced cotton, reinforcing one of the key pillars of the Kasturi Cotton initiative.
Kinner Lakhani, Chief Operating Officer, CottonConnect, also teamed up with TEXPROCIL to help farmers align their cultivation with Kasturi Cotton's quality standards, fostering responsible growth practices and enhancing farmer livelihoods.
Dr Pradeep Kumar Agarwal, Trident Group also signed an MoU to utilise over 500,000 bales of Kasturi Cotton over the next two cotton seasons, while Vardhman Group pledged to process 21,000 bales during the upcoming season.
Furthermore, Rahul Mehta, Chief Mentor, Clothing Manufacturers Association of India (CMAI), signed an MoU to promote the brand among its members, amplifying Kasturi Cotton’s presence across fashion and apparel platforms. The Brands and Sourcing Leaders Association (BSL) also plans to sign an MoU to enhance the global marketing and branding of Kasturi Cotton, using its expertise to integrate the cotton into contemporary fashion designs.
