In a groundbreaking move following their December partnership and exclusive preview in Europe and Japan, Lee and Diesel have announced the global availability of their revolutionary Dieselves Lee capsule collection.
These two denim giants, traditionally seen as competitors, have joined forces to craft a collection of jeans entirely fashioned from fabric sourced from both brands’ unsold stock. Each pair is artisanally conceived and meticulously crafted to celebrate differences in length and rise.
Every Dieselves Lee Jean is a unique blend, with Diesel denim on one side and Lee denim on the other. Simon Fisher, Managing Director, Lee-Europe says, this capsule collection redefines competition and places innovation at the forefront. By merging their strengths, the two brands have set a new standard, one denim at a time.
This collaboration symbolises the unifying power of denim in harmony with both brands' dedication to fostering unity.
Through this collaboration, Lee and Diesel have also reaffirmed their commitment to innovation and sustainability, inspiring change in the fashion industry and beyond.
