The Lenzing Group, a world-leading provider of wood-based specialty fibers, organized 'The Lenzing Conclave' in Coimbatore, Tamil Nadu, bringing together over 60 experts from the region. The event focused on fostering knowledge exchange and exploring the applications of their TENCEL branded fibers and LENZING ECOVERO branded viscose fibers through an interactive seminar and product display.
Coimbatore, known as the 'Manchester of South India,' boasts a strong textile base, making it a strategic location for the conclave. With the rising demand for Lenzingfibers in South Asia and India over the last decade, the company has strengthened its presence in the regional market. The event provided a unique opportunity for Lenzing and local industry stakeholders to collaborate and integrate sustainable fibers like TENCEL and LENZING ECOVERO into their weaving processes, fostering new innovations.
Coimbatore is a significant center for weaving, made-ups, and apparel production. While 70% of the products developed in the region cater to the domestic market, the rest are exported to Western markets. As the market seeks alternatives to cotton fibers, there is a growing demand for wood-based cellulosic fibers. This presented an excellent opportunity to explore TENCEL lyocell and LENZING ECOVERO viscose fibers for creating superior quality, sustainable products.
Avinash Mane, Sr. Commercial Director - Textile Business, AMEA & NEA, Lenzing Group, South Asia, expressed delight at the response to the conclave, emphasizing the power of collaboration and innovation in the textile industry. Lenzing Group collaborates closely with weavers, providing technical expertise, bulk production support, and marketing tools, empowering weavers to introduce high-quality offerings to the market. The successful experiences in other hubs have inspired Lenzing and the weaving community to further enhance product quality for both domestic and international markets, bolstering the region's position in the global textile industry and supporting sustainability goals.
