Lenzing has opened an Application Innovation Center in Hong Kong. New applications for Lenzing fibers will be developed and tested at the new facility among them are applications for recent innovations like the Refibra branded lyocell fiber and the EcoVero branded viscose fiber.
The center also enables prototype production of textile fabrics made of Lenzing fibers, from the concept, dyeing and finishing to the precise measurement of all product data. New applications will be tested for commercializing fiber innovations. This will contribute to Lenzing’s ability to even more quickly and effectively transfer its innovative strength to customers.
With this new center Lenzing can enhance the level of customer intimacy. It is closer to important Asian customers and partners along the value chain, creates a new dimension in its service offering. It can react more quickly to current trends and handle a broad spectrum of aspects on location relating to the application with its full range of fibers as well as unique fiber blends in collaboration with its supply chain partners. The aim is to develop highly aesthetic, emotional and functional products.
Apart from this Application Innovation Center, Lenzing has a R&D department and fiber processing laboratory in Austria and a fiber testing facility in Indonesia.
