Inspired by the designs of 90’s and 2000s, Levi's has launched an extensive jeans range for Spring/Summer 2024.
Incorporating fibers suitable for warmer weather, the collection includes the Baggy Dad jeans range characterised by a relaxed design with an ‘easy top block’ and loose straight leg. The Baggy Dad Wide Leg jeans offer a wider silhouette with pleated legs in lightweight 10 oz. denim. Additionally, the Featherweight Baggy Dad is lightweight denim range available in both shorts and skirts. Catering to both functionality and style, the women's Baggy Cargo features utility pocket details, reminiscent of workwear vibes. For those seeking non-denim options for warmer climates, Levi's offers the lightweight pleated trouser shorts, tailored and refined for a loose fit.
In the men's collection, Levi's offers the 568 Stay Loose and the 468 Loose Short. The 568 Stay Loose aims to recreate a vintage, thrifted look with 14 oz. 100 per cent cotton denim. Sitting at the waist and maintaining a loose fit throughout, it offers a classic yet relaxed style. For a lighter option, the 568 Stay Loose Short is available in new lightweight cotton/linen denim. The men's 468 Loose Short, sitting at the waist and loose through the seat and thigh, hits just above the knee.
The Loose Fit family is now accessible on Levi's website, app, and select stores. During the company's Q4 earnings call last month, Michelle Gass, President and CEO, Levi's, hinted at the arrival of more loose fits. Loose Fit accounted for half of the brand's women's business and anticipated opportunities for more fashion fits like XL in 2024, she revealed.
