The Liva Protege Textiles Design Competition, a collaboration between Birla Cellulose and the National Institute of Fashion Technology (NIFT), concluded with a spectacular finale at the Jio World Convention Centre in Mumbai. Fifteen student finalists from various NIFT centres across India showcased their creations in Surface Design, Woven Design, and Print Design categories, reflecting their creativity and innovation.
Under the mentorship of renowned designer Karishma Shahani Khan, the students incorporated sustainability at the core of their designs, utilizing eco-friendly materials such as Livaeco fabrics, recycled yarns, and zero-waste techniques. Birla Cellulose’s commitment to promoting sustainable practices within the textile industry was evident throughout the event.
A distinguished jury panel, including Narendra Kumar, Ekta Saran, Deepa Chandran, Anupama Mohan, and Aspi Patel, evaluated the designs based on creativity, sustainability, and innovation. Senior leaders from Aditya Birla-Grasim Industries presented awards to the winners from NIFT Patna, Delhi, Bengaluru, and Hyderabad, who were celebrated for their exceptional talent and creativity.
The event also featured an insightful speaker session with Karishma Shahani Khan, Surya Vallari, and Sharmila Dua, offering valuable perspectives on sustainability and innovation in the textile industry. Manmohan Singh, CMO of Birla Cellulose, emphasized the competition's role in shaping a more sustainable future in fashion. The event highlighted the bright future of Gen Next designers and the importance of responsible design practices.