Luxury conglomerate LVMH has announced new appointments at two of its major fashion brands. The luxury fashion house has named Ramon Ros as the new CEO for Fendi, while Charlotte Coupé has been named as CEO, Kenzo. Both these executives will move from their current leadership positions at LVMH's flagship brand, Louis Vuitton, and report to Sidney Toledano, Senior Advisor - Bernard Arnault, Chairman, LVMH.
Ros's appointment at Fendi, effective July 1, follows Pierre-Emmanuel Angeloglou's brief tenure, who will now become the deputy CEO of Christian Dior Couture on April 15.
LVMH highlighted Ros's successful track record in developing Louis Vuitton's desirability and building strong local teams in Mainland China. His expertise in luxury retail and collaborative leadership are expected to elevate Fendi, preserving its heritage and craftsmanship. Ros previously held senior roles at Marks & Spencer, Diesel, and Tous before joining LVMH in 2013, where he managed Givenchy's business in China and internationally before his time at Louis Vuitton.
Coupé will assume her role at Kenzo on May 1, succeeding Sylvain Blanc, who is departing the group for new ventures after initiating a new phase for the brand. LVMH anticipates Coupé will leverage her extensive fashion experience to further enhance Kenzo's appeal and continue its modernization. Her background includes significant contributions to the growth of Louis Vuitton's men's ready-to-wear division and prior roles at Ralph Lauren and Lacoste.
In a separate leadership change within LVMH, Daniel DiCiccio has been appointed President and CEO, Louis Vuitton - Mainland China, effective April 28. Based in Shanghai, he will report to David Ponzo, Chief Commercial Officer, Louis Vuitton. Having an extensive experience in international retail and merchandizing, including 12 years in Asia, DiCiccio most recently led the Global Retail division at Apple. LVMH emphasizes his expertise in Asian markets and talent development as key to Louis Vuitton's continued growth in China. He has also held several leadership positions at Sony Music and Coach.
