US retailer, Macy's plans to launch a women's clothing targeted at Muslim shoppers. The line will feature hand-dyed hijabs, cardigans, dresses and tops. The company has teamed up with Muslim designer, Lisa Vogl, a graduate from The Workshop at Macy's minority- and women-owned business development program, to showcase her brand Verona Collection.
Shawn Outler, Macy’s executive vice president, says, "Through The Workshop at Macy’s, we want to nurture and support minority- and women-owned businesses to build their capabilities and become the next generation of retail partners. Lisa Vogl has said in a statement, “Verona Collection is more than a clothing brand. It’s a platform for a community of women to express their personal identity and embrace fashion that makes them feel confident on the inside and outside.”
Last year, Nike also launched a women's clothing line targeted at Muslim shoppers and started offering a high-performance hijab tailored for athletics after Ibtihaj Muhammad, a successful American fencer, became the first American woman to compete in the Olympics while wearing a hijab in the 2016 Summer Games in Rio de Janeiro, Brazil. Verona Collection’s clothing line ranges in price from $12.95 to $84.95 and will launch on Macy's website on Feb. 15.
