The fusion of sustainability and creativity took center stage on January 19 at Fondazione Sozzani, where Italian designer Marcello Pipitone presented M:A M,M A Fashion: Art, Materials, Music. Action. The event blended fashion, visual art, and music, spotlighting Pipitone’s street couture and the innovative materials of Eastman Naia Renew.
A key highlight was Pipitone’s collection featuring Sherpa fabric, a premium blend of wool and Naia Renew, a fiber made from 60 per cent sustainably sourced wood pulp and 40 per cent recycled waste. Developed in collaboration with Eastman Naia, the fabric was produced in Prato by Lady V and finished with expert dyeing by Tintoria Emiliana, showcasing Italian craftsmanship.
The event also featured a second collection by Pipitone, crafted from recycled denim and vintage football jerseys, reinforcing his commitment to upcycling. Complementing the showcase, Milanese footwear designer Sangi introduced a capsule of repurposed technical football boots transformed into stylish urban trainers.
Naia, in partnership with Tintoria Emiliana, played a key role in developing the event’s sustainable fashion pieces, reinforcing its versatility and eco-conscious innovation. The evening embodied a seamless blend of artistry and responsibility, proving that high fashion and sustainability can go hand in hand.
