Italy hosted beachwear event Maredamare from July 20 to 22, 2019. This is a beachwear, accessories and underwear trade fair. It involved the participation of the best brands of beachwear, swimwear, kaftans, accessories, home wear and underwear. Each edition the trade fair exhibits brands from the mid-high and high-end segment. It is the only Italian salon in the beachwear and underwear sector. Different types of pre-set booths were available to satisfy every need, from the pre-equipped basic stands to the special stands for small businesses, young designers and accessories. This edition had over 250 brands, of which 60 were new entries. There were bar areas, shows and hidden courtyards for people who together represent the beach world.

Maredamare’s mission is the development of beachwear and underwear sector in the Italian market. Maredamare has always been sensitive to environmental protection. This year it decided to contribute to the preservation of Mediterranean species. The show included training workshops held by professionals of the sector, and a first-class fashion show schedule: collective fashion shows and personal fashion shows. In this edition, the collaboration between Maredamare and Nilit Fibers was renewed with a dedicated fashion show that marked the launch of the experimental Sweet Sour collection, designed by Isabella Storani and realised with fabrics made with Sensil.