To be organised by IMG from May 11-15, 2019 in Sydney, Mercedes Benz will reserve 25 per cent of its seats for the public. The trade show will gather 26,000 visitors during the day and 1,600 professionals from more than twenty countries.
Australia’s industry-facing event that previews the resort collections each May, six months before they go on sale, has previously only been open to media, influencers and other invitees.
The Australian fair follows in the footsteps of other events that have also opened their doors to the public. The British Fashion Council created a program of events parallel to the runways to open the event to the final public.
The fair sector has also joined the trend of opening its doors to the public on foot. The Parisian intimate fair, Unique by Mode City, opened its doors to the final consumer in its latest edition in July.
