Messe Frankfurt and Kingpins Show have forged a partnership aimed at advancing sustainability in the denim industry. In this joint venture, Messe Frankfurt has become a shareholder in Kingpins, allowing the latter to maintain its independence within Messe Frankfurt's Texpertise textile network. This collaboration marks a significant expansion for Messe Frankfurt, which already hosts denim events like Beyond Denim and Denimworld. Kingpins, on the other hand, stands to benefit from Messe Frankfurt's abundant resources. 

The two brands share a commitment to prioritize environmental stewardship and social responsibility, striving to create a more sustainable future for the denim industry. Kingpins' expertise with Messe Frankfurt's extensive experience will create an ideal platform for business encounters in the denim sector. Having started in 2004, Kingpins has grown into a renowned entity with a flagship show in New York and an event in Amsterdam. 

Over the years, it has developed Kingpins Transformers, a series of summits promoting sustainability, equity, and responsibility in the denim business, later evolving into the independent Transformers Foundation. 

This collaboration represents a significant milestone for both entities, merging their strengths and opportunities for mutual growth and quality improvement.