Milan Fashion Week will be held from February 18 to 24, 2020. Typically an event like this attracts a thousand visitors from China, buyers, journalists or designers. But now very few are expected, mainly Chinese visitors who were already in Europe at the time of the outbreak. So the idea is to have the Chinese virtually participate in the Milan Fashion Week. Eight young Chinese stylists will be given the chance to participate in the Fashion Hub Market. This will be achieved through pre-recorded video discussions and figures that will allow them to present their projects. As the Coronavirus epidemic intensifies, the National Chamber of Italian Fashion has declared its solidarity with China. The campaign is twofold, with a special event and multiple video conferences that will take place between both countries all week.

The fashion week has announced 56 runways. The 2020-21 season is dedicated to ready-to-wear for fall/winter. Moncler, Ports 1961 and Philipp Plein will be returning, accompanied by Gilberto Calzolari and Vìen, who will be showing for the first time. In addition, a Chinese brand, with a presence in Europe and the US, is expected to show. Meanwhile, Italian fashion has already been economically penalized by the impact of the Coronavirus. For the first semester of 2020, the sector’s revenue is expected to decline by 1.8 per cent, particularly from January to March.