Milano Unica was held in Italy from February 5 to 7, 2019. This is a textile and accessories trade show. Although the overall number of companies was essentially equal to that of February 2018, there was a significant increase in participation by companies from Japan, Korea, Great Britain, Poland, Rumania and Spain, with the USA and Germany holding steady.
The essentially steady number of exhibitors compared to the February 2018 edition was matched by a corresponding presence of visitors from sector companies, both Italian and foreign, numbering about 6,000. There were fewer Chinese companies, as the dates coincided with their New Year celebrations, but that was mostly made up by Korean and Japanese companies in attendance and a good showing on the part of European operators.
The richness of the textile and accessories collections was matched by the encouraging presence of Italian and foreign buyers. Milano Unica launched an online marketplace, which will be fully operative for the July 2019 edition. The initiative is intended to promote the textile-apparel fashion sector by extending traditional trade show activities to the digital world, including marketing, contents and promotions, making it possible for companies and their clients to stay up to date year round.