Apparel Group has launched the first MLB store in the UAE, marking the South Korean streetwear brand’s official entry into the Gulf Cooperation Council (GCC) market. The flagship store opened at Dubai Hills Mall with a grand celebration attended by fashion influencers, media, and trend-conscious shoppers, showcasing MLB’s unique fusion of street style and American sports heritage.
Globally recognized for its bold, fashion-forward collections and iconic headwear, MLB draws inspiration from Major League Baseball while catering to urban fashion sensibilities. The launch introduced the Spring/Summer 2025 collection, featuring statement apparel, caps, and sneakers designed for modern lifestyles.
This Dubai outlet is MLB’s first in the GCC, and part of a broader strategic plan by Apparel Group to expand the brand across Saudi Arabia, Qatar, Oman, and Bahrain over the next five years.
Neeraj Teckchandani, CEO of Apparel Group, commented, “Bringing MLB to the UAE reflects our vision to diversify our fashion portfolio with globally relevant brands. MLB’s blend of streetwear and sport appeals to the region’s youthful, style-savvy audience. This is just the beginning of an exciting journey.”
The launch event offered guests immersive experiences, including live performances, personalized styling sessions, and exclusive giveaways, reflecting the brand’s energetic, fashion-meets-sport DNA.
With this milestone, Apparel Group continues to strengthen its influence in the regional fashion landscape by introducing internationally acclaimed labels and setting new benchmarks in lifestyle retail. MLB’s entry signals a new era of premium streetwear in the Middle East.
