Moda x Pure will make its highly anticipated debut at Spring Fair 2025, running from February 2–5 at Birmingham NEC. This dynamic event unites four key fashion sectors -Womenswear, Clothing & Footwear, Fashion Accessories, and Jewellery & Watchalongside an engaging programme of trend-led catwalks, seminars, and innovative collections.
Event Director Soraya Gadelrab shared, “We’re excited to launch Moda x Pure, offering a curated selection of brands and destinations under one roof. With sustainability, style, and inspiration at its core, this is a must-attend event for fashion buyers.”
The Womenswear, Clothing & Footwear section will welcome new exhibitors like Nova of London, MooChuu, Luxtyle, and AX Paris, alongside returning favourites Yumi, Lighthouse, and Luella.
Fashion Accessories will showcase eco-friendly innovations such as Miss Milly’s recycled leather handbags and Pachamama’s fair-trade knitwear, alongside staples from Jess & Lou and Miss Sparrow.
Jewellery & Watch will highlight ethical craftsmanship with standout collections from Daughters of the Ganges, Zsiska, and Dainty London Jewellery.
The Moda x Pure Catwalk, curated by Cult of Fashion, will present three daily shows featuring key trends and inspiring collections. Panel discussions will explore topics like sustainability and technology, with insights from industry leaders, including Andrew Xeni of Nobody’s Child.
Visitors can relax at the Moda x Pure Fashion Cafe, a hub for creative inspiration and in-store activation ideas.
Bringing together brands, buyers, and industry professionals, Moda x Pure promises to be the ultimate destination for fashion innovation in 2025.
