Following a successful launch in Europe and the US, Japanese clothing retailer Muji aims to relaunch its high-end clothing line in Australia with a new design approach.
The Japanese lifestyle brand hopes that Labo, by Ryohin Keikaku, will elevate its understated, minimalist presence with a sophisticated design language and unique materials. The collection will be available exclusively at a select few stores in Melbourne and Sydney.
For this range, the company specifically sourced certain Japanese materials, such as a lightweight blend of organic cotton and traditional washi paper. Other materials include Tibetan yak wool from nomadic farmers, known for being exceptionally soft and warmer than Merino wool, and undyed cashmere from the Eastern Mongolian Plateau, celebrating the fabric's natural beauty.
The latest collection also features recycled wool and cashmere from the Bishu region of Aichi Prefecture, Japan; lyocell silk; and khadi, a handwoven, organic cotton from Kolkata.
The redesigned Muji Labo series has gained international recognition for its refined silhouettes and meticulous craftsmanship. Drawing inspiration from contemporary Japanese and Western minimalism, the brand’s classic apparel is both flowing and structured, showcasing its distinctive simplicity.
The initial release will feature essential layering pieces ideal for early fall, including breathable innerwear staples, chunky knits, and clothing made of silk, cotton, and washi paper.
