Pure London will be held from February 10 to 12, 2019. With an international audience the three-day seasonal show will strive to help the industry navigate global issues in the fashion industry, including the storm that is Brexit, by providing a platform to answer the key questions many are too afraid to ask.

Visitors will continue to see over 700 women’s and menswear brands offering ready to wear and premium collections, footwear and accessories as well as the recently rebranded Gen Z section. Pure London will continue to evolve and build on the progress made towards creating a sustainable future for fashion. The show will feature a graffiti style pledge wall for visitors to interact with. A unified festival of fashion will be created across London, offering collaborative solutions to benefit visitors.

Pure London is UK's leading trade fashion buying event, representing women’s wear, menswear, footwear, accessories and young fashion. The show offers buyers from UK and international independents, multiples, department stores, etailers and mail order the opportunity to discover collections launching for the season ahead, attend catwalk shows and hear from their peers and other industry experts in valuable seminars and workshops. Pure London is an ITE Group event. ITE is one of the world’s leading organisers of international exhibitions and conferences.