Nike has launched a new sneaker collection tilted, ‘Air Max Muse’ for women. Embodying futuristic boldness, this collection has been developed using computational design by Nike footwear teams.
Can Eldem, Footwear Designer, Women’s Sportswear, Nike says, the brand’s aim was to design an entirely new Air Max model focusing on both expression and comfort. It aimed to make the silhouette sleek, beautiful and bold — while offering the kind of innovation and cushion that women expect from the Air Max franchise.
Sported by Nike athletes Jordan Chiles and Qinwen Zheng along with stylist Veneda Carter, these new sneakers have softly exaggerated proportions with their shape drawing attention to the iconic Air technology in the heel. The Air unit of these shoes is surrounded by a sleek, semi-gloss finish to further train focus on its namesake technology. A heightened arch adds a further distinctive, fashion-forward touch to them.
Serving as a foundation for diverse design expression, a molded synthetic leather overlay allows the Air Max Muse to adapt to ever-changing style trends. The upper showcases a mix of textures and finishes, creating a striking contrast that makes the shoe pop. Blending soft touch points with technical details, the Air Max Muse is a versatile sneaker suitable for any occasion. The collection will initially launch with a striking silver metal colorway, with a wider range of colors and textures set to follow throughout 2025, offering a spectrum of styling possibilities.
The brand aimed to explore how the finishes of the Air Max Muse could enhance the design while giving women a variety of choices that reflect their evolving style and mood, starting with the silver metal colorway, explains Marya Chan, Materials Design Director, Nike Sportswear.
The Air Max Muse will be available at select Nike retail partners starting Dec 11. The collection will be launched globally on SNKRS on Jan 10, 2025, with more colorways and styles to be introduced throughout 2025 and beyond.
