South American textile powerhouse Nuevo Mundo joins forces with global specialty chemical leader Archroma to launch innovative collections, embracing Archroma’s EarthColors agricultural waste-based dyes. This collaboration marks a significant stride in the fashion industry's sustainability journey, addressing consumer demands for eco-conscious products.
With a rich 75-year legacy, Nuevo Mundo is renowned for facilitating brand expansion into new markets with sustainable, high-quality offerings. Their strategic alliance with Archroma underscores a shared commitment to eco-friendly practices.
By leveraging EarthColors dyes derived from non-edible agricultural waste like cotton plant residues and beets, Nuevo Mundo reduces its ecological footprint. Moreover, the collections will be crafted in Nuevo Mundo's zero liquid discharge facilities, further enhancing resource efficiency.
Umberto De Vita of Archroma highlights the partnership's alignment with their 'Planet Conscious+' vision, emphasizing collaboration and innovative technologies for sustainable progress. Boris Schwartzman of Nuevo Mundo underscores the strategic timing of their collaboration, targeting the growing demand for sustainable textiles in the US market through nearshoring.
With plans for ongoing collaboration and the release of new EarthColors collections in the pipeline, Nuevo Mundo and Archroma are poised to lead the fashion industry towards a greener future.
