Led by Jam Kamla Khan, Federal Commerce Minister, Pakistan was conferred with the ‘Best Pavilion’ award at the Global Sourcing Expo, held at the Melbourne Convention Centre from Nov 19-21, 2024. The event featured exhibitors from major exporting nations, including China, India, Vietnam, Cambodia, and South Africa, making Pakistan’s recognition amid fierce competition particularly noteworthy.
The Pakistani pavilion was praised for its standout design, engaging displays, and the exceptional quality of its showcased products. This success highlights Khan’s visionary approach, which emphasises excellence in international representation and promotes Pakistan’s diverse export offerings. His directives to Trade and Investment Officers (TIOs) to create world-class pavilions at international exhibitions have bolstered Pakistan's presence on the global stage.
Sponsored by the Trade Development Authority of Pakistan (TDAP), the Pavilion featured 21 companies representing Pakistan’s textile, leather, and home textile sectors—key contributors to the $190 million out of $300 million in annual exports to Australia. The award was accepted by Zahid Hafeez Chaudhri, Pakistan’s High Commissioner to Australia on behalf of TDAP at the event’s Welcome Reception.
This award reflects Pakistan’s commitment to excellence and innovation in its export sectors that aim to enhance the competitiveness of Pakistani products and help them shine in the most competitive markets worldwide, said Khan.
