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Peter Max celebrates Wranglers 70th Birthday with Pops of Color

Wrangler celebrates 70 years of originality with a global release of seasonal collections, including a collaboration with 70's pop art icon, Peter Max, designed with the vision of the artist himself. With a rich history dating back to 1947, we are marrying heritage and style with a colorful vibrancy and attention to detail that makes Wrangler truly unique.

Max teamed up with Wrangler, in the 1970s, to make an exclusive cosmic fashion statement for that decade. The wonderful Max has renewed his collaboration with Wrangler in celebration of the fashion company’s seven decades in business.

The fashionable and colorful collaboration of the ’70s between Max and Wrangler is being revived with a modern fit for men and women. The international release of the European-designed Wrangler 70th Anniversary Collection was announced by Craig Errington, vice president of marketing, on May 8, 2017, in Greensboro, North Carolina.

In the 1970s, the celebrity artist, recognized for his colorful cosmic visions, first partnered with the popular jean company to create a unique collection. The collection then, as with the newest one, pops with color inspired by Max’s renowned pop-art.v

Wrangler is all about authenticity. The brand officially began in 1947, when celebrity tailor Rodeo Ben designed the first Wrangler Authentic Western Jeans. Max was not the first celebrity to recognize Wrangler for their authenticity. When the very first Wrangler jeans were being marketed to American customers, famed rodeo cowboys took notice.

In 1974 Max recognize the Wrangler fashion line where the brand was accepted by the Pro Rodeo Cowboy Association. Talking about Max Jason Aldean brought Wrangler into the world of country music when he agreed to be the face of the company’s retro line in 2009.The artist’s favored iconic image is featured on shirts in the Wrangler collection, Max and Wrangler collaborative collection, will be sold in Europe and Asia.

 
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