The most promising new names on the Chinese fashion scene will star next June in Florence at Pitti Uomo 96’s guest nation project, promoted by the Pitti Immagine Discovery Foundation in collaboration with the Shanghai Fashion Week. The project will showcase 11 Chinese designers, and culminate in a show by the creative duo in charge of Chinese label Pronounce, Yushan Li and Jun Zhou, also featuring on the catwalk a deconstructed version of the Converse Jack Purcell sneakers.

For the occasion, Pitti Uomo will also host an exhibition by Leslie Zhang, one of China’s foremost fashion photographers. The 11 labels taking part in the guest nation project are 8on8 by designer Gong Li, who was awarded a Grand Prix LVMH Scholarship, Danshan, Ffixxed Studios, Junwei Lin, Percy Lau, Private Policy, Pronounce, Samuel Guì Yang, Staffonly, The Flocks and Untitlab.