Menswear show Pitti Uomo will be held in Italy from January 8 to 11, 2019. Portugal has been selected to be guest nation. Eight Portuguese labels will present their autumn/winter 2019-20 collections. They are a cross-section of Portugal’s fashion landscape, between emerging labels, artisanal brands and established names. Hugo Costa was founded in 2010. The label’s distinctive trait is the architectural construction of its menswear, with designs hovering between minimalism and street culture.

Nycole is another menswear label from Portugal. Its fresh style blends classic men’s clothes with sportswear. Caiagua is an emerging label created exactly a year ago, whose specialty is functional, design-driven outerwear with cutting-edge research on details and colors.

Ecolã is Portugal’s oldest certified family-owned artisanal workshop. Ecolã is famous for its burel felt, made from the highly resistant fleece of local sheep and used to produce rugs, garments and accessories. Portugal is well-known as a go-to European manufacturer of quality apparel and accessories, and in the last few years its design creativity has also blossomed. The country is becoming increasingly dynamic as a venue for fashion and creativity. Apart from Portugal, Pitti Uomo will also have a special focus on South Korean, Japanese and Scandinavian fashion labels.