To reinforce a digital culture within the Prada Group and improve its customer relations, the Italian fashion company has sealed a partnership with leading Customer Experience Management platform Sprinkler. This collaboration will help the group to have clearer oversight of its ROI [return on investment] on its digital strategy and ultimately engage with i consumers and social communities online.

The fashion group is addressing challenges that include creating a digital-first culture, which is not a small piece of technology, but involves a change in the mind-set and approach within the company, reviewing the entire working.

Based in New York, Sprinklr uses the modern advertising platform to optimize return on spending, reduce advertising production costs, protect brand reputation and relies on artificial intelligence to analyze all data, which can help tailor the next message.

Sprinklr is a global software service with more than 1,800 employees helping brands in more than 150 countries.