Parisian show Premiere Vision has adopted a new calendar. It will include a fall/winter event taking place in early July, rather than mid-September. In 2021, Première Vision Paris will take place from February 2 to 4, followed by an event from July 6 to 8. Blossom Première Vision, dedicated to premium brands and luxury labels’ pre-collections, was originally held in early July. It will now be transformed into a new event, set for the second week of September.

This new calendar has placed Première Vision’s main event only a week after Pitti Immagine Filati 87, the yarn and knitwear show that takes place in early July in Italy. At the moment, Munich Fabric Start is held in the beginning of September, before Première Vision. This will change with the new calendar. Première Vision will also be distancing itself from Chinese textile and clothing fairs, notably Intertextile and Chic, which advanced their dates from mid-October to late September in 2018.

There are three reasons behind the date change. First, products arrive in stores earlier now, with the common practice of pre-collections. Second, collections, along with their delivery, have increased in pace. Third, faced with these changes, collections now develop over longer periods of time, beginning the process earlier.