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Premiere Vision reaffirms role as catalyst

Premiere Vision was held in France, February 12 to 14, 2019. The highlighted the strength of its leadership and influence on the global creative fashion industry. This season, the show once again fulfilled its role as a catalyst for the creative fashion sector. The event presented by 1,782 exhibitors. Highly acclaimed fashion information for spring/summer 2020 was on show. Developed by the Première Vision fashion team, the fashion forums along with the trend tasting seminars were all well attended.

This edition hosted, 53,156 visitors from 127 countries. This is a 2.3 per cent decrease in attendance caused chiefly by a net decline in the number of UK visitors. The show recorded an 8 per cent increase in the number of Asian visitors, and also a 6 per cent increase in visitors from the US, while French presence was relatively stable at +1 per cent. The number of visitors from Turkey instead declined by 6 per cent, a downturn linked to the instability of the country's political and economic situation. Despite a dip in attendance from the UK, the country remains third in number of visitors. The show’s high-tech and technical sections as well as its Wearable Lab and the forum dedicated to sportswear materials attracted a fair number of visitors. On display were innovations in materials – yarns, fibers, fabrics, leathers, textile designs, accessories – and manufacturing solutions tailored to the development of their spring/summer 2020 collection.

There was also an enthusiastic response to the Première Vision marketplace, now being adopted by industry professionals as a complementary tool to enhance their sales development and communications. The physical implementation of the marketplace deployed at the show was a resounding success. Buyers from major international brands and exhibitors clearly expressed their excitement. Launched last September with the weavers’ collections, the digital platform integrated tanners in February.

 

 
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