Fashion retailer has renewed its partnership with Tata Consultancy Services (TCS) for an additional five years to transform its technology operations to support its ambitious global expansion plans.
An international fashion retailer with a presence in 17 countries across Europe and the US, Primark seeks to build a more resilient, reliable, and efficient IT operating environment. TCS will support Primark's transition to a more agile, product-based operating model through automation and the adoption of intelligent automation and Devops technologies.
This new approach will streamline application development, testing, and maintenance processes, ultimately reducing time-to-market for Primark's products and aligning with its growth strategies.
Andrew Brothers, Chief Information Officer, Primark, emphasises, this collaboration ensures that the retailer is able to respond swiftly to market trends and customer demands, thus continuing to offer high-quality products at competitive prices.
Shekar Krishnan, Vice President and Head of Retail UK and Europe , TCS, adds. the partnership supports Primark's mission to provide affordable fashion globally and helps them achieve their growth vision through innovation and technology.
