One of Europe's leading fast fashion chains, Primark aims to source 100 per cent of its cotton from its sustainable cotton program, organic sources, or recycled materials by 2027.
Additionally, the company has set a target to manufacture all its products from recycled fibers or sustainably sourced materials by 2030. Currently, nearly 40 per cent of Primark's clothing comprises recycled fibers or more sustainable materials.
Earlier, Primark had announced its commitment to train an additional 125,000 smallholder cotton farmers in India, Pakistan, and Bangladesh in sustainable farming methods by 2023-end.
The company's sustainable cotton program educates farmers to use fewer chemical pesticides and fertilisers while conserving water resources. This initiative not only preserves biodiversity but also helps mitigate climate change impacts. Moreover, it reduces input costs for farmers, enhances yields, and boosts profits, according to Primark.
