Pure London will be held from February 10 to 12, 2019. Visitors will be treated to a re-edited layout and a surge of new British and international brands who have signed up to showcase their autumn/winter collections. The strongest growth from overseas brands comes from France, Turkey and Greece.
The floorplan re-edit will freshen up the show, offer new discoveries, and give the space new life. Pure London’s strongest sector growth area is the newly created Gen Z section encapsulating the energy and mood of young fashion and set to burst with of-the-minute, trend-led, street style and unisex collections.
Spill The Tea’s collection will see an injection of new fabrics while graphics fuse rave, eastern vibes and 90s themes along with a smattering of angels, cats and internet meme culture. Sera Ulger enables a unique attitude for the sassy girl it designs for. The collections’ prints are inspired through colors and the vibrancy of the fish world, which are hand painted in-house and designed on to their signature styles including their jumpsuits.
Pure London is the UK’s leading trade fashion buying event, covering women’s wear, men’s wear, footwear, accessories and young fashion. The show offers buyers from UK and international independents, multiples, department stores, etailers and mail order the opportunity to discover collections launching for the season ahead, attend catwalk shows and hear from their peers and other industry experts in valuable seminars and workshops.
