Leading festival of fashion Pure London has collaborated with the Conscious Fashion Campaign (CFC) supported by the United Nations Office for Partnerships at the February 2019 show. A dedicated installation, located within the Conscious section, will highlight fashion brands that are working to end poverty, protect the planet, practice sustainability, and raise awareness through meaningful philanthropic and customer engagement initiatives in an effort to transform our world through fashion.
United Nations representatives will take part in the Pure London Content Programme of seminars to discuss and address the key issues facing the fashion industry and the importance of the United Nations Sustainable Development Goals.
Pure London introduced its Conscious section for ethical and sustainable brands last season and joined forces with the United Nations to launch the Power of One campaign, to support the Sustainable Development Goals with individual pledges aimed at collectively creating change.
