Authentic Brands Group has partnered with Sports Casuals International (SCI) to introduce a Reebok-branded performance golf apparel line for men and women. The collaboration will involve design, manufacture, and distribution of the collection by SCI, while Reebok Design Group (RDG) will handle the development of golf footwear. This move aims to establish Reebok as a key player in the evolving golf market.
Combining performance-driven technologies with modern aesthetics, the collection will offer comfort, functionality, and versatility both on and off the course. It will be available through department stores, specialty retailers, and online platforms.
Steve Robaire, EVP, Reebok, says, the introduction of this collection marks a significant milestone for Reebok as it re-enters the performance golf space, says Steve Robaire, EVP, Reebok.
Golf is transforming culturally, and Reebok is ready to lead with accessible, stylish, and high-performing products, adds Todd Krinksky, CEO, Reebok
The launch follows Reebok’s partnership with pro golfer Bryson DeChambeau and his LIV Golf team, Crushers GC.
