Gigi Hadid is the new face of Reebok. Reebok is not Hadid’s only major sportswear campaign. Tommy Hilfiger also will continue its partnership with Hadid, who has both walked the runway and collaborated on collections for the brand. The 22-year-old recently partnered with Vogue as well to create a new eyewear collection.
Her sister Bella is signed to Nike. Reebok is one of many sportswear brands to sign young supermodels to act as spokespeople. Adidas recently recruited Kendall Jenner as its latest ambassador. Gigi is known for dressing her curves—from midriff-baring two pieces to curve-hugging dresses and plunging necklines. She is a Sports illustrated model. The Hadid sisters have a combined 48.4 million Instagram followers.
The Reebok brand was born, and named, in 1958 to advance a legacy that began 68 years prior in the United Kingdom. Once Reebok made its way to America, it expanded beyond running sneakers to gain traction in football, basketball, and other sports. It has had top endorsers. Aside from running, the men’s and women’s shoes are versatile enough to fare well in cross training, performance activities and casual purposes. Reebok continually grows as a brand, introducing new technologies and technical features to improve its sports lineup, especially in running.
