Contemporary womenswear show Scoop, to be held at the iconic Saatchi Gallery from July 21- 23, 2019, has launched its SS20 Campaign: ‘Camp: Notes on Fashion’. The vibrant artwork, designed by Ratti S.p.A.Como, pays homage to this year’s fabulous Met Gala in New York.
The campaign explores the trajectory of camp from the fringe towards popular culture. Using the courts of 17th-Century France and the history of the word ‘camp’ as a starting point for the artwork, it will adapt the theme for its ‘Scoop in the Summer’ design which will feature across the show on posters, show bags, catalogues, and Scoop scarves created by Ratti S.p.A. Como
Scoop is renowned internationally for its exclusive presentation and expertly curated edit of fashion designers and labels from Britain and the rest of the world, many of whom select the show as their launch pad. The show welcomes premium department stores from across the globe including Harvey Nichols, Brown Thomas, John Lewis, Voisins,Galeries Lafayette, Beymen and Le Bon Marche as well as independent boutiques such as Aria Boutique, Found, Iris Fashion, Jules B, and Sue Parkinson.
