This weekend marks the debut of Shift, a men’s fashion event aimed at energizing the industry. Organized in just three months, Shift is a creative platform where brands, retailers, and innovators come together to explore the future of men’s fashion through inspiration, innovation, and collaboration.
Responding to the growing demand for fresh ideas, Shift creates a space to showcase collections while addressing industry challenges. Featuring a dynamic mix of established names and emerging talents, the event celebrates boldness and creativity. It’s a call to action for retailers navigating changing consumer needs, evolving trends, and sustainability demands.
Shift also emphasizes courage and collaboration in an industry still recovering from the pandemic. Its founders, Lucel van den Hoeven and Rick van Rijthoven, envision the event as a catalyst for transformation, championing progress through sustainable and innovative practices.
The two-day event, January 26-27, at Taets in Zaandam, offers retailers opportunities to connect with brands, explore cutting-edge technologies, and embrace the stories driving change in men’s fashion. Shift is more than a showcase, it’s a movement toward a brighter, more sustainable future.
Join us to experience the power of change. Celebrate the brands daring to lead and discover what’s possible when creativity and collaboration converge. Shift promises to be an inspiring and unforgettable experience.
