Skechers has roped in Mohammed Kudus, a winger for West Ham United and the Ghana National Team, as its new brand ambassador.
In this role, Kudus joins Skechers as an athlete and will feature in multiplatform marketing campaigns promoting Skechers Football. He will showcase the Skechers Football boots, including the Skechers Razor from the new Evolution Pack, during UEFA Euro 2024.
Expressing enthusiasm over Kudos joining the board, Greg Smith, Vice President-Product development and Merchandising, Skechers Performance, cited his global fan base and exceptional talent at just 23 years old. Smith highlighted Skechers Football boots' innovation, performance, and comfort, emphasising their appeal to elite athletes like Kudus.
Beginning his professional career at age 18 with Danish club Nordsjælland, Kudus later moved to Eredivisie powerhouse Ajax before subsequently joining Premier League club West Ham United in 2023. Internationally, he has scored 11 goals in 32 appearances for Ghana since his debut in 2019. His accolades include multiple selections for the Eredivisie Team of the Month, recognition in the CAF Team of the Year, and being named Ghana Footballer of the Year in 2023.
Skechers Football launched during the 2023/24 season with the signing of Harry Kane from Bayern Munich as its inaugural professional athlete. The brand has since expanded its roster to include other notable players like OleksandrZinchenko of Arsenal and the Ukrainian National Team, and Anthony Elanga of Nottingham Forest and the Swedish National Team.
