German sportswear company Puma projects, sluggish sales in the US and China markets may restrict the company’s currency-adjusted sales growth to low single-digit percentage range in 2025.
However, the company’s cost-efficiency program will help restrict one-time costs of up to $81.96 million (€75 million) in 2025.
The company forecasts, adjusted earnings before interest and taxes (EBIT) for the year will range between $569 million and $657 million (€520 million to €600 million). EBIT growth is expected to range from $487 million to $574 million (€445 million to €525 million) for the same period considering the one-time costs associated with the efficiency initiative,.
Released in January 2025, Puma's disappointing quarterly sales and annual profit figures have raised concerns about its ability to compete with larger rivals like Adidas and Nike.
The sportswear brand had initiated a cost-cutting program earlier this year after its annual net profit declined compared to the previous year, falling short of expectations.
