UK sourcing show Source Denim, Fashion SVP’s dedicated denim showcase was held from January 15 to 16, 2019. Each fair has its own specific strengths. Source Denim’s seminar and panel talk program is a definite draw, particularly since it covers issues relevant to the fashion industry as a whole.

A speaker gave a whirlwind lesson on the history of denim, stretching back well before 1873 (the official birthdate of the blue jean) to the modern day, weaving in fun facts as well as touching on more serious issues such as the industry’s environmentally disastrous ways and how this could potentially be improved.

Sustainability was often the first word uttered. Since clients want assurance that every aspect of the garment manufacturing process is sustainable, jeans producers have invested in the latest laser and eco washing machines for their laundry, monitoring the impact of all their washes with the EIM program from Jeanologia.

This season, Source Denim partnered with Common Objective, a digital platform founded by the Ethical Fashion Group. Its aim is to help equip fashion businesses with the tools they need to achieve commercial success in the greenest possible way. Prior to the show, all Fashion SVP/Source Denim suppliers were invited to set up an online profile to shed light on their sustainability credentials and help buyers quickly identify suitable partners.