South Korean fibre giant Hyosung is set to foray into the Indonesian textile market where Muslims make up 87 per cent of Indonesia’s population.
This week, Hyosung announced that the company would begin to enter the local market as a global premium textile brand by participating in Indo Intertex, a textile industry exhibition held in Jakarta, Indonesia from April 4 to 7.
Hyosung showcased its yarn and fabrics used in premium garments, sports and leisure fashion items and active wear for Muslims in this exhibition by partnering with a local Indonesian brand.
The brand showcased a premium denim fabric with Creora Fit Square, spandex for denims with global denim brand Lee Cooper and spandex creorafit square for denim. The company introduced Southeast Asian lingerie brand 'Sorella' and Creora Eco Soft-based lingerie and Muslim wear brand with Hyosung's spandex yarn.
The company has been working hard to raise consumers’ awareness of the Creora brand by delivering as per customer expectations for elastic, comfortable and light fabric for Muslim wear. The company has been developing fabric and implementing collaborative marketing with local companies.
Indonesia has a population of about 260 million which ranks fourth in the world. About half of the total population are 24 years old or younger and are sensitive to fashion and trends and there is a high demand for foreign-made clothes, following enhanced economic growth.
The Indonesian government is looking at growing their textile industry by up to 6 per cent annually. Indonesia's apparel market is expected to touch around US$ 18 billion in 2018 and grow by 8.4 per cent annually till 2021.
