Spanx LLC has unveiled a new groundbreaking denim collection that combines cutting-edge technology with unparalleled comfort and fit. Known as Spanxsculpt Redefine, this innovative range features Lycra FitSense denim technology, an advanced fabric with integrated, targeted sculpting zones for tummy control, thigh shaping, and butt-lifting.
The Spanxsculpt Redefine collection utilizes Lycra FitSense technology, integrating the sculpting zones directly into the fabric fibers. A Lycra fiber core is wrapped in a temperature-responsive fiber and encased in a cotton sheath to maintain denim’s timeless look and feel. Through an innovative heat-activation process, targeted sculpting zones are permanently ‘locked’ into the fabric at key areas like the tummy, thighs, and butt. These zones provide shaping benefits without the need for extra boning, paneling, or hardware, ensuring a sleek and comfortable fit.
The Spanxsculpt Redefine collection includes two flattering styles: flare and slim straight, available in two versatile washes. Both styles feature a functional five-pocket design, zip fly, button closure, and numeric sizing (0–26), marking Spanx’s first denim offering with fully functional sizing and traditional denim details. Spanx plans to expand the collection throughout the year with new styles, fits, and washes to meet customer demand.
Spanxsculpt Redefine is part of the Spanxeffect framework, which includes products designed to smooth, shape, and sculpt at varying levels of compression. With this framework, Spanx has introduced a new way for customers to identify and shop for the specific results they desire across its range of apparel, activewear, and intimates.
The Spanxsculpt Redefine denim collection transforms an iconic wardrobe staple into a must-have for women seeking premium sculpting and comfort in their everyday style. Cricket Whitton, CEO, Spanx, describes this collection as a game-changer in sculpting and comfort, offering women a new level of functionality in denim.
