Emphasising on the government’s commitment to safeguard India’s handmade products, Piyush Goyal, Textiles Minister Piyush Goyal warned of stringent action against businesses falsely labeling machine-made goods as ‘Handmade in India.’
Launched by the Government of India, this initiative aims to preserve and promote the country's rich tradition of handicrafts and handlooms. Goyal also assured jute and cotton farmers, if the market prices of their fibers fall below the Minimum Selling Price (MSP), the government would to procure their entire harvest.
Additionally, the government is boosting jute and cotton production by providing farmers with quality seeds and fertilisers, thereby enhancing the prospects of exporting farm produce internationally.
Encouraging artisans to leverage digital platforms, Goyal urged them to register on the Government e-Marketplace (GeM) without any registration fees. This initiative aims to enhance the visibility of artisans and weavers, ultimately augmenting their income opportunities.
Moreover, the government plans to facilitate the integration of GeM-registered businesses onto major domestic and international e-commerce platforms, prioritising the promotion of handicrafts and handlooms.
The Ministry of Textiles affirmed its commitment to empowering artisans and ensuring the integrity of India's handmade sector, signaling a concerted effort to foster growth and sustainability in the industry.
