"Shanghai Garment Trade Association Network (SGTAN) periodic statistical report shows that in June 2016, Shanghai's top 10 shopping malls sold 680,000 (sets) of clothing categories, a decrease of 34,000 (sets), a decline of 4.7 per cent but an increase of 300 (sets). In June 2016, sales of clothing categories stood at 295 million yuan, a decrease of 32 million yuan, a decline of 9.7 per cent; down 012 million yuan, down 4.0 per cent month on average sales price of 433.9 yuan / piece (set), a decline of 17.0 per cent, down 4.0 per cent."

Shanghai Garment Trade Association Network (SGTAN) periodic statistical report shows that in June 2016, Shanghai's top 10 shopping malls sold 680,000 (sets) of clothing categories, a decrease of 34,000 (sets), a decline of 4.7 per cent but an increase of 300 (sets). In June 2016, sales of clothing categories stood at 295 million yuan, a decrease of 32 million yuan, a decline of 9.7 per cent; down 012 million yuan, down 4.0 per cent month on average sales price of 433.9 yuan / piece (set), a decline of 17.0 per cent, down 4.0 per cent.

Sales continue to plummet

Shanghai Garment Industry Association data network indicates that the apparel consumption was down due to rainy season. As per June 2016 sales figures of most clothing categories there was a decline across the board. Among them, leather, knitting underwear, men's suits, wool (cashmere) shirt, women's fashion, men trousers, and men’s casual wear fell by over 20 per cent, while kid’s wear registered a growth of 52.0 per cent. From January to June 2016, 10 of Shanghai’s mall clothing categories recorded a dip in sales volume by 9.4 per cent year on year.

In the same period, sales of women's fashion was 1.096 million (sets), down by 19.3 per cent. In yuan terms total sales was 823 million yuan, down 12.7 per cent. The average selling price was 750.6 yuan / piece (set), an increase of 8.1 per cent. In June 2016, the top three brands were: 'Ya Ying' brand return to the top of the charts with sales growth of 4.6 per cent. 'Only,’ for the first time made it to the top three, ranked second with a growth of 38.8 per cent sales and 'Veromoda was third, with a decline.

In men's casual wear during the same period, cumulative sales were 225,000 (sets), down 21.7 per cent. Total sales was worth 151 million yuan, down by 16.3 per cent with an average selling price of 670.0 yuan /piece (set ), an increase of 6.8 per cent. In June 2016 the top three brands in terms of sales was: Lacoste on top with a growth of 19.6 per cent; Tommy Hilfiger, second and 'Beverly Hills Polo Club' brand for the first time made it to the top three.

In the same periods January to June 2016, cumulative sales of men's suits was 121,000 (sets), down by 3.8 per cent. Total sales was worth 169 million yuan, down by 6.5 per cent at an average selling price of 1,394.6 yuan / piece (set), down by 2.8 per cent. Te top three brands were: Callisto, Connie Weiss brand ranked second and Blue Leopard third.

In men's shirts for the same periods, cumulative sales was 69,000, down by 18.2 per cent. Total sales was 29.18 million yuan, down by 10.7 per cent with an average selling price of 420.7 yuan / piece, an increase of 9.1 per cent in 2016. As per June, sales top three brands were: Byford first followed by Conch and Younger brand third with sales down by 12.6 per cent.

Cumulative sales of men’s trousers were 48,000, an increase of 2.9 per cent with total sales worth 25.89 million yuan, an increase of 12.4 per cent. The average selling price was 534.1 yuan. In June 2016 top three brands were: Lang Ken, first with a decline of 42.2 per cent, Hong Chuan was second down by 6.9 per cent, Tiger for the first time made it to the top three with a strong growth of 27.6 per cent.

From January to June 2016, cumulative sales of children's clothing was 1,314,000 (sets), down 0.6 per cent; total sales was 358 million yuan, an increase of 5.3 per cent at an average selling price of 272.3 yuan / piece (set), an increase of 5.9 per cent. As per June 2016, sales the top three brands were: Nike with a growth of 23.3 per cent; New Balance was second with a growth of 62.0 per cent and 'E- land' won third place with a sales growth of 51.0 per cent.